Friday, October 1, 2010
Car Collection Blog: BMW ( MG Zero ) Concept
Car Collection Blog: BMW ( MG Zero ) Concept: "Exterior Concept The Zero was one of the surprises of the Beijing show, and represents the best example of the new ‘Facet Flow’ MG form l..."
BMW ( MG Zero ) Concept
Exterior Concept
The Zero was one of the surprises of the Beijing show, and represents the best example of the new ‘Facet Flow’ MG form language that the design teams in Shanghai and UK have been developing. In terms of exterior surfaces, this car appears close to production and SAIC expects the Zero to compete with the Ford Fiesta and Fiat’s Grande Punto to attract entry-level younger customers. Program Manager Sam Sun explained the thinking behind the design: “There’s a misunderstanding by many younger Chinese buyers about what a sporty car should be – there’s real confusion with aftermarket customizing, which is not our aim.”
The Zero was one of the surprises of the Beijing show, and represents the best example of the new ‘Facet Flow’ MG form language that the design teams in Shanghai and UK have been developing. In terms of exterior surfaces, this car appears close to production and SAIC expects the Zero to compete with the Ford Fiesta and Fiat’s Grande Punto to attract entry-level younger customers. Program Manager Sam Sun explained the thinking behind the design: “There’s a misunderstanding by many younger Chinese buyers about what a sporty car should be – there’s real confusion with aftermarket customizing, which is not our aim.”
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